New research reveals what really influences us (and it’s not what we think). Post published by Douglas Van Praet on Mar 30, 2015 in Unconscious Branding Taken from: There’s a good reason that Prudential tells you to “Get a piece of the Rock,” Allstate offers to help you avoid the troublemaker “Mayhem,” and Geico … Read more

Research-based coping strategies that can help you get through it. Post published by Melanie Greenberg Ph.D. on Jun 28, 2011 in The Mindful Self-Express Taken from: We all know the uncomfortable feeling of anxiety. Our hearts race, our fingers sweat, and our breathing gets shallow and labored. We experience racing thoughts about a perceived … Read more